Privacy policy

Privacy Policy

Last updated: 22 August 2025

Singer Store (“we,” “our,” “us”) operates this website and provides related services to deliver a secure and enjoyable shopping experience (the “Services”). This Privacy Policy explains how we collect, use, and share your personal information when you visit our site, make a purchase, or otherwise interact with us.

By using our Services, you agree to the collection and use of information as outlined in this Privacy Policy.

1. Personal Information We Collect

  • Contact details: Name, billing/shipping address, phone number, email address.
  • Payment details: Card information (processed by our payment partners), transaction details.
  • Account information: Username, password, preferences, security settings.
  • Order and transaction details: Products viewed, purchased, returned, or exchanged.
  • Device and usage information: IP address, browser type, pages visited, interactions with our site.
  • Communications: Information you provide when contacting us (e.g., customer service enquiries).

2. How We Collect Information

  • Directly from you (e.g., when placing an order or contacting us).
  • Automatically via cookies and analytics tools when you use our site.
  • From service providers (e.g., payment processors, delivery companies).
  • From third-party partners who help us deliver personalised experiences and advertising.

3. How We Use Your Information

  • Process and deliver your orders.
  • Provide customer service and handle returns/exchanges.
  • Improve and personalise your shopping experience.
  • Send relevant updates, offers, and marketing (you can opt out at any time).
  • Detect and prevent fraud or security issues.
  • Comply with legal requirements.

4. Cookies & Tracking Technologies

We use cookies and similar technologies to:

  • Enable website functionality and secure shopping.
  • Analyse website traffic and improve performance.
  • Show relevant ads on other websites and apps (remarketing).

This includes the use of tracking technologies provided by Meta (Facebook and Instagram), Google (including Google Ads and Analytics), TikTok, and Pinterest. These technologies help us measure the effectiveness of our marketing and deliver personalised advertising based on your interactions with our site.

You can manage or disable cookies through your browser settings. You can also adjust advertising preferences directly with these platforms (e.g., Facebook Ad Preferences, Google Ads Settings, TikTok Ads settings, Pinterest Personalization settings). Disabling certain cookies may affect site functionality.

5. How We Share Your Information

  • Shopify (our e-commerce platform provider) to operate our online store.
  • Payment processors (to complete transactions and prevent fraud).
  • Shipping and fulfilment partners (to deliver your orders).
  • Customer support and operational service providers (e.g., email, ticketing, IT, analytics).
  • Law enforcement or regulators where required by law.

Marketing & Advertising Partners

Where permitted by law and subject to your cookie choices, we may work with advertising partners including Meta (Facebook/Instagram), Google, TikTok, and Pinterest. This may involve placing or reading cookies/pixels on our site and sharing limited information (such as hashed identifiers, device data, and event data like page views or purchases) to:

  • Measure ad performance and conversions.
  • Build audiences for our ads and show you more relevant advertising.
  • Limit how often you see an ad and improve campaign effectiveness.

We do not sell your personal information.

6. Your Rights and Choices

  • Access the personal information we hold about you.
  • Request corrections or deletion of your data.
  • Object to or restrict processing of your data.
  • Opt out of marketing communications (via the unsubscribe link in emails).

To exercise your rights, email us at hi@singerstore.co.uk.

7. Data Retention & Security

We retain your information only as long as necessary for the purposes outlined in this policy or as required by law. We use appropriate technical and organisational measures to protect your information, but no method of transmission or storage is completely secure.

8. International Data Transfers

If we transfer your data outside the UK or EEA, we use appropriate safeguards (such as Standard Contractual Clauses) to protect your information.

9. Updates to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated “Last updated” date.

10. Contact Us

Singer Store
2 The Street
Chipperfield
Kings Langley
England
WD4 9BH
United Kingdom
Email: hi@singerstore.co.uk
Phone: 01923 313 050 (International: +441923313050)

Singer Store is a trading name of Singer Store Ltd
Registered in England & Wales — Company number 16580380
Registered office: 2 The Street, Chipperfield, Kings Langley, England, WD4 9BH, United Kingdom

For purposes of applicable data protection law, Singer Store Ltd is the data controller of your personal information.